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Tag Archives: becky

Becky the golden calf of Christian Radio

Matt Papa has an interesting article on Contemporary Christian Music (CCM). It begins with a a person, a golden target audience prototype…

Meet Becky: She’s a 38 year old soccer-mom with 3 kids.  She drives a mini-van, because if she didn’t, well where would she put all the crayons and goldfish?  She is a loving wife and mother and is actively involved at her church.  She lives in the suburbs but volunteers at the local food pantry.  Becky is pretty awesome.  And one more important detail about Becky…..she listens to christian radio exclusively.  Yep, that’s right.  And you actually already know her.

Becky isn’t one person of course…she is the prototype target audience created by the christian music industry for christian radio.  True story.  She’s been around about 6 or 7 years now.  Christian radio demographic research discovered that “Becky” is the one who is listening, so “Becky” is the audience they relentlessly target.  So here’s what happens: …Read More!