By Phil Johnson Full Article Here.
n the book Tony Campolo co-authored with Brian McLaren (Adventures In Missing the Point: How the Culture-Controlled Church Neutered the Gospel) Campolo seems to suggest that seminarians ought to pay more attention to marketing techniques and less attention to theology, exegesis, original languages, and other traditional seminary curricula. After all, those are academic subjects with limited practical significance, and pastors these days hardly ever use such stuff after seminary. In Campolo’s own words:
What if the credits eaten up by subjects seminarians seldom if ever use after graduation were instead devoted to more subjects they will actually need in churches—like business and marketing courses? It is not true that with a gifted preacher, a church will inevitably grow. Good sermons may get visitors to stay once they come, but getting folks to come in the first place may take some marketing expertise. Read More